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Adidas

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Through sport, we have the power to change lives.

Herzogenaurach, 1949. Adi Dassler at a workbench, chasing a single obsession — to make every athlete better. Three stripes, stitched by hand. A quiet promise that craft could change how a body moves.

Through sport, we have the power to change lives. That belief still sets the pace. Performance is the language and culture is the accent — the studio and the stadium, the engineer and the artist, working the same seam.

Today adidas is a global creative force, carrying that heritage into the mountains with TERREX — gear built for the last kilometre, the exposed ridge, the line no one has taken yet.

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